Choosing the Right Color Paint to Help Sell Your
Home?
When selling your home in a seller's market you still need your home to be nice and look good. Color
psychology is not an exact science, but there are basic principles that
marketing pros use to sell everything from greeting cards to automobiles. Much
of it has to do with color. Yes, the colors you put on your walls, or on your
front door, can help clinch a home sale!
Humans have
emotional reactions to color and sensory perceptions of color are remarkably
consistent. Even though individual reactions can vary, it is acknowledged
that some colors evoke generally positive responses, while others typically
generate a negative reaction. Learning the basics of colors can be as
simple as studying the color wheel. Forget about the trends, and rely on your
own feelings.
Warm
and Cool Colors
All colors
are derived from three primary hues: Red, yellow and blue. The way they are
mixed and combined results in all the colors of the spectrum, divided into warm
and cool tones. And that's where it can get a bit complicated: Humans are able
to perceive millions of different color variations, and subtle differences can
result in unique reactions.
So, while
the simple answer to whether color influences buying decisions is a qualified
yes, there is more to the story. Neutral tones are often recommended because
they allow people to add their own color personality.
Color
Dynamics
Both on a
home's exterior and inside each room, color plays an important part in
attracting -- or discouraging -- potential buyers, so if you're thinking of
refreshing your home's color scheme before listing it for sale, it's wise to
study the basics of color psychology. The goal is to appeal to the widest
possible pool of buyers, and that's why real estate agents tend to recommend
staying with neutrals.
But the
"safe" route is not necessarily the only path to a quick sale. Take
the time to drive different neighborhoods and visit open houses. Take note
of exterior trim colors that seem especially appealing. Study interiors:
Look beyond the furnishings and visualize rooms as they would appear empty.
Analyze different color options, and notice that the most appealing homes
typically have a unifying theme. That doesn't mean that every room is the
same color, but simply that color choices throughout the home are related and
always compatible.
Develop
a Plan
By taking
the time to assess your reactions to different colors, you can assist your
REALTOR to market your home. If you love energetic red, consider painting
your entry door and adding red accents in many of your rooms.
On the other
hand, if sunny yellow makes you feel happy, emphasize that mood with variations
of cream and warm golden tones, with accents of daffodil or saturated
sunflower yellow throughout.
Color is
very personal, just like home. If your home reflects your
unique personality, it will no doubt appeal to others.
Orson Hill Realty
30792 Southview Dr. #110
Evergreen, CO 80439
303-835-9895
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