Why So Many Sellers Are Still Pricing Like It’s 2021
Why So Many Sellers Are Still Pricing Like It’s 2021 (and What Happens Next) The housing market of 2021 left a deep psychological imprint on homeowners. Multiple offers, waived inspections, bidding wars, and rapid appreciation became the norm almost overnight. For many sellers, that period reset their expectations of what their home should be worth. Fast forward to today, and while the market has clearly shifted, a surprising number of sellers are still pricing their homes as if those conditions never ended. This disconnect between reality and expectations is one of the defining forces shaping today’s real estate market. The Psychology Behind Pandemic Pricing At the heart of this issue is something economists call anchoring bias . Sellers anchor their expectations to the highest value they’ve seen—often the neighbor’s sale from 2021 or their own peak Zestimate screenshot. Even if market fundamentals have changed, that anchor remains powerful. Add in loss aversion—the idea that people ...