When Your Buyer Wants to Build Start With Feasibility
A buyer who cannot find the right home may eventually decide to build one. That is a reasonable possibility. It is also a moment when an agent can either help the buyer make a sound decision or let frustration turn into an expensive commitment. I would slow the conversation down before sending that buyer to a floor plan gallery. The immediate question is whether a complete project can deliver what the existing-home search has failed to provide. That takes more than a house design and a lot with an attractive asking price. Find out what the buyer is trying to solve Ask what has been missing from the homes you have toured. Is it the location, the layout, the condition, the lot, or some combination? Separate the requirements from the preferences. If the buyer cannot explain what building must accomplish, a custom design can become another way to spend time without moving closer to a decision. Then establish the boundaries: the total amount available for the project, the financing that nee...